Emotions
We got insights from a psychotherapist. Defined key message and implemented it on the website. From now, the landing page works to dispel fears and doubts.
America Sober is a network of 4 sober houses in the Greater Boston Area. They provide accommodation to people striving for a sober life – therefore overcome the temptation and provide support during the accommodation period.
Problems we faced:
Client’s objectives
The main client's objective was to monetize the idea of native interaction between people and the brand right in the application.
The connection
There was a real challenge to the emotional connection. We had to be quite objective for people who just scroll the website to prove we can provide value and help on their way to sobriety.
We got insights from a psychotherapist. Defined key message and implemented it on the website. From now, the landing page works to dispel fears and doubts.
Content rework. Emphasized both the value of sobriety and the importance of sober houses for people who are seeking a sober life. The information is structured and easy to read.
We created full-fledged and detailed CRM for adding, editing and analyzing data about each customer of each sober house in a system. Payments, personal information, medication accounting, etc.
Referral has access to key information about his patients:
The payment portal is implemented with a step-by-step setup wizard. Online payment gateway setup.
A client can fill out the application form, select a house and make an online payment.
PHP
Laravel
JavaScript
SASS
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