The platform for the beauty salons. Users can select the desired service, find a salon and sign up for a session.
Krasa — CRM system for beauty salons
Ukraine
July, 2016 – December, 2017
Case Study
About client
Krasa is a startup CRM system for beauty salons, associated with the application for smartphones for online recording of customers and ordering services.
goals and objectives
Client’s goals
The client wanted to establish processes in the network of salons, configure automation and work with the clients.
- Create a service for online booking in beauty salons
- Notify customers about discounts and promotions in salons
- Make the platform useful and convenient for salon owners
Our tasks
We had to develop technical solutions for the company, as well as manage the process and team.
- Design a system architecture
- Develop backend for mobile application
- Develop CRM
- Create Backoffice
- Project and team management
Challenges on the project
Scheduler Development
We have developed an online calendar, which allows us to show the status of free slots in real time. When a client makes an appointment, other users will immediately see that the time is booked.
key solutions
SCRUM Methodology
We managed to keep a stable pace of development for 1.5 years. The team was aware of all project tasks and allocated resources so that the development was optimal in terms of time and quality.
Migrating from jQuery to VueJS
After all, the fast initial development speed on jQuery has a big disadvantage – quite expensive support. So we switched the platform to VueJS. It increased the speed of frontend development by 2.5 times and reduced the cost of support by 50%.
Optimization
The transition from background jobs to stored procedures accelerated data aggregation for analytics from 2.5 hours to 1 minute. This reduced the load on the server and the system in general. As a result, CPU usage decreased from 58% to less than 1%.
Core team
Our squad
We have put together a full time team to develop a quality product on time. This allowed us to prioritize tasks and compose sprints.
2 Fullstack developers
Backend developer
Mobile developer
Designer
Implementation
The main focus is the technical implementation of the marketplace, as well as the mobile application.
Marketplace for beauty salons
Backoffice for administrators
Features for adding specialists, editing the schedule, controlling applications. Backoffice with user-friendly interface and different access rights.
Mobile IOS app
App for iOS. Native navigation, online recording synchronization, and special offers alerts. The application contains information about the salon and the masters. Users can rate masters and leave comments.
Work schedules
Real-time scheduling features. Setting work schedules for masters, breaks and weekends. Changes are immediately synchronized with the users application
Statistics for salons
This feature allows admins to choose a period and see statistics on visits, workload of masters and income.
Promo offers
Salons can run promotions right in the app. The discount is immediately taken into account in the price of the service. And the launch history is represented in the backoffice.
Technologies
We created a product on technologies that allow us to achieve high speed and availability of support
PHP
MySQL
Laravel
Node.JS
SASS
VueJS
Results
We developed the MVP of marketplace for beauty salons and barbershops, and then brought it to a full-fledged product web and iOS application.
Overall results
- Product stable MVP
- Developed MVP in a full-fledged application
- Developed CRM and backoffice for beauty salons
- Launched two landing pages for advertising applications and gift certificates
- We created code guidelines and transferred the project to the client’s team for a long-term support
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