CodeHarborDev

Mops – Multifunctional manufacturing studio M

Lviv, Ukraine

Case Study

About Client

MOPS – multifunctional manufacturing studio in Lviv, Ukraine. They work with wood, leather, plastic, light metals, and 3D printing. The studio provides industrial product design and manufacturing for B2C and B2B customers.

Usually, we divide all the information about the client’s business on the external and internal environments. Thus, we analyze all factors and make a more profound and competitive strategy.

External environment

Internal environment

goals and objectives

What was significant for the client?

The client had clear objectives that he wanted to achieve with our help. Goals included full strategy development because both online and offline points and placements are essential.

Task management and control automation
Set up sales process
Activities structurization
To take market share in production for the B2B segment
Open retail outlets for the B2C segment

What did we want to achieve?

Our task was to make a complete restructurisation. Set up processes, highlight positioning, develop services, establish sales and digitalize the company.

Company restructrisation. Set allocated Departments
Develop brand positioning
Customize the sales process from lead acquisition to product delivery
Set up processes inside the company
Prepare analytics tools and define metrics
Develop website

Challenges on the project

The challenge of the project in the quantity of the services studio provides. In a short time it is necessary to cover many areas at once and determine the optimal course of development.

Solving problems that require attention “here and now”
Cover the full range of services for B2B and B2C — 15 directions
Formulate USP by niche, price lists and lists of services
Establish the process of interaction between production and sales
CRM implementation
Defining the target audience and run ad campaigns
Develop landing pages from text structure to CMS for each direction

Planning

We planned the whole process and divided it into periods with its milestones. All work was supposed to take 4 months.

Internal optimisation
Work with B2B and B2C segments
Marketing
Website development

The process

After we planned the whole process and made a backlog, we started to analyze and establish internal processes in the company.

01 — First month

Setting company structure
Defining unique selling propositions for all products
Logo design and guidelines
Manufacturing portfolio
Setting up internal communication processes
Management services integration

02 — Second month

Communication with clients
Working with target audience
Social media management
Lead control tools
Scripts for the team
Attracting active subscribers through content

03 — Third month

Communication with clients
Working with target audience
Social media management
Attracting subscribers via content
Lead control tools
Scripts for the team

04 — Forth month

We planned the whole process and divided it into periods with its milestones. All work was supposed to take 4 months.

Website structure and content
Design and development
Website lead generation set up

The studio has 15 full-fledged areas of activity, and they are all different. During the development, we highlighted key services and developed separate landing pages on the site. You can switch between pages using the widget below.

Main page